Jang Wonyoung: From Y2K Street to Preppy Looks

Tommy Jeans, the Tommy Hilfiger line, has unveiled its Spring 2026 campaign featuring global ambassador Jang Wonyoung.

Now firmly established as a next-generation icon, Jang brings her signature sweet, bright energy to the campaign, playfully expressing Tommy Jeans’ take on “classic American cool.” Set against a laid-back music studio filled with records and speakers, the campaign captures Jang’s natural, in-the-moment charm. In a space that feels genuinely lived-in, it conveys a creative, stylish atmosphere—showcasing the full force of her generation’s creative energy. Wearing newly reinterpreted heritage silhouettes with an intuitive yet effortless ease, Jang completes Tommy Jeans’ modern denim lifestyle.

“Tommy Jeans is an appealing brand because it lets me freely express my own style,” Jang said. “I enjoyed being able to show a range of looks filled with the bright, fresh energy of spring through this campaign.”

In the campaign, Jang completes a fresh, spring-ready mood in a crewneck striped cardigan with bright, standout color, and naturally channels Y2K street vibes with styling built around a color-block overshirt. She also presents a lively spring look by pairing a red off-shoulder striped knit with white denim pants, while a denim shirt-and-shorts set topped with a flag-logo T-shirt rounds out Tommy Jeans’ iconic denim style. Through a layered preppy look featuring a mix of items, she proposes the “gold standard” of spring style for the back-to-school season, showcasing outfits that harmoniously blend classic and trend.

This Tommy Jeans campaign is defined by a modern reinterpretation of preppy style, grounded in the brand’s signature free-spirited sensibility and trendy energy. Against a bright, vibrant spring backdrop, Jang’s lovable charm and natural styling come together to offer everyday looks that are easy to wear in daily life.

The Spring 2026 collection with Jang Wonyoung will be available at Tommy Jeans stores nationwide and through H Fashion, EQL, and Musinsa. More details can be found via Tommy Hilfiger’s official Kakao channel.